Address validation is the process of checking that an address complies with official standards such as those recognised by the postal service. This can include the checking of components such as street, house number, postal code and more. It can also include cleaning – for example, removing typos in the name of the street or the house number, supplemental processing, such as adding missing elements such as the postcode, and standardization – for example converting abbreviations such as ‘st’ to street.
From a front-end perspective, the benefits of address verification include improved data quality leading to higher delivery rates, better communication with customers and an optimised user experience by simplifying form filling. From a back-office perspective, it is used to improve loyalty programmes or billing processes and to support logistics and engineering teams who rely on accurate location data.
Getting the right addresses into your database can be challenging and it is common for them to change over time. A study by USPS found that 36 million changes were made to mailing addresses in the last year alone. This can be frustrating for businesses who send out direct mail to their customers and employees as well as lead to inaccurate records for the business. However, there is a way to eliminate these errors by using an address checker.
This will ensure that all new and existing entries are checked, corrected and matched with the correct record. In addition, it will help to speed up the process by automatically pre-filling forms and allowing users to select the correct address from a list rather than forcing them to manually enter the information. This type of automated address verification is available from a range of providers, including Loqate who provide global data for over 245 countries and territories.
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