Address verification is a powerful tool that helps companies save money and resources by standardizing, cleaning, and supplementing data. It can also prevent businesses from sending mail and packages to incorrect or outdated addresses, which wastes both money and time and damages the company’s reputation with customers.
Address validation software works by making an API call to an address database and comparing inputted information against the database to verify that the given address is real, exists, and was entered correctly. The type of address verification solution a business chooses to implement will depend on its needs and budget. For example, a financial services company may prefer to use a credit bureau’s identity data to verify users, as this can help reduce fraud and scamming.
An ecommerce company, on the other hand, might benefit from an address autocomplete service that suggests matching addresses as users enter their addresses, which can make the data entry process much faster and easier for them. Other options for address verification include global validation, which is important for businesses with a worldwide customer base.
Another key feature that some address verification tools offer is batch processing, which can be especially helpful for large databases or when a business needs to cleanse an entire list of addresses at once. Some services even offer extra support like dedicated account managers and 24/7 emergency support to ensure that they are a good fit for businesses’ needs.
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